Windows Display Design Techniques
نویسندگان
چکیده
Due to the strong competitions among retailers, they need find their competitive advantages in order survive market. Windows display is most effective element that retailer can use provide good retail experience, which leads customer loyalty. The main features of design window are interest values, visual appeal, and relevance. appeal a directly affects ability gain shoppers attention. A successful conveys store’s brand story, providing entertainment for eyes with mood, material, lighting, colours. An should be attractive, memorable, appropriate, timely, neat. Well-designed windows positively affect consumers’ purchase intentions. objectives this paper are: investigate influence displays have on consumers techniques required entice people enter store, how promote brand’s image, common classifications display, setting. Also, explore relationship between behaviour throughout S.O.R model. This emphasizes important role as an media communication, also it has first impression lasting impact minds consumers. Furthermore, improves understanding creates unique impact. results
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ژورنال
عنوان ژورنال: International Design Journal (Print)
سال: 2021
ISSN: ['2090-9640', '2090-9632']
DOI: https://doi.org/10.21608/idj.2021.180878